This camera was a major technology leap forward in 35mm photography in 1966.The Electro-35 was the first electronically controlled camera and first to offer a fully automatic mode. Light levels are measured using cadmium sulphide photoresistor powered by a mercury battery. The company marketed these advancements using the space-age atomic symbol on the face of the camera. This was during the height of midcentury cool, long before the Three Mile Island nuclear plant disaster.
In the 2012 movie The Amazing Spider Man, Andrew Garfield plays Peter Parker. He totes this beautiful camera while on his photography beat with the Daily Bugle.
The Electro-35 is one of the iconic cameras from the 1960s with its color correcting lens glass.