The TV series Mad Men is a favorite with the designers and art department of Rosie’s. Bringing a compelling point of view of the 1960s decade. Focusing on the advertising industry on Madison Avenue in New York City, the show brings an unflinching, sometimes dark view into an alien world. Matthew Weiner listed Hitchcock as a major influence on the visual style and feel of the Mad Men including the movie North by Northwest (1959).
The modern look of the 3-lens Capri K-series caught the eye of the props master for AMC’s show Mad Men. In season one episode three “Marriage of Figaro”, Don and Betty host a big birthday affair for their daughter Sally. He films the occasion using the Keystone Capri 8mm movie camera. The shots from the camera invoke the Hitchcock look and feel. The sequence created the weird feel of the happy perfect suburbs with the big city intrigue of Don and Pete’s beginning of conflict.
We are also big fans of the final episode of season one, “The Wheel” which features Don’s pitch to Kodak on naming and marketing their new series of slide projectors. He shows slides from his own family growing up through the years. He proclaims that it’s not a wheel, but a carousel of memories. It’s impossible for Blair to watch the final pitch scene without tearing up just a little.